Cradle to Cradle October 20, 2006

William McDonough and Michael Braungart's recent book, Cradle to Cradle, has been popping up all over the office lately. It all started when Todd and Terri read it couple of months ago. The book is a manifesto for a new industrial paradigm, and has become required reading for everybody from business hot shots to environmental activists (we're guessing we fall somewhere in-between).

Among other things, the book has been a catalyst for office discussion about how we could recycle building products at the end of their life-cycle. Setting out to prove their theorem that a new kind of economy is not only viable, but profitable, Mr. McDonough and Mr. Braungart created McDonough Braungart Design Chemistry and the C2C Certification. Almost any product imaginable can gain C2C certification, from Wet Women Surf Wax to our new fleet of Herman Miller Caper side chairs.